those who can’t perform…publicize

People often say “those who can’t do, teach.” Well, I like to think of it more along the lines of those who can’t perform become press agents/publicists. My earliest childhood memory was wanting to be a star and diva like Miss Piggy. However, growing up over the years, I came to the realization that I really didn’t have the performing chops needed to make my kindergarten dream come true. BUT, I had a different kind of talent, a more behind the scenes talent, and that was being able to get performers and shows of all types the publicity they deserve.

Over the past ten years, I have encountered a fabulous group of people in my career from Cookie Monster to Carlin, but there was always something more I wanted to do. Growing up on musicals and theatre (from touring productions to our local 400 seat community theatre), I really wanted to get back to what I loved. In early 2009, I was able to come on board with Margie Korshak and work with Broadway In Chicago and the fabulous shows that are in Chicago! Although it is crazy from time to time, I wouldn’t trade it for anything. I have been able to do some exciting things and meet some fabulous performers. There is no typical day here at MKI when you are working on Broadway show. Of course, there is the “standard PR stuff” like writing releases, talking to reporters and booking TV appearances. But we also get to things that fall out of the realm of a 9am – 5pm desk job! Over the past few months some of the highlights include:

  • Going on a wine tasting tour of Chicago with Michael Cunio of Jersey Boys for a Chicago Sun Time article
  • National Anthems for the White Sox (Mary Poppins, Jersey Boys and Fiddler on the Roof)
  • Shopping for an opening night dress with Ashley Brown (Mary Poppins) at Maria Pinto
  • Having breakfast during a media tour with Adam Pascal and Anthony Rapp from Rent
  • Having manicures with Alyana Gallo of Jersey Girls for a “girlie story”
  • Going to the Windy City Rollers (women’s roller derby) with cast members from Xanadu

We at MKI are getting more and more excited as fall approaches for some great events and shows like the second Anniversary of Jersey Boys in Chicago, the premiere of The Addams Family, Young Frankenstein (with original cast members Roger Bart and Shuler Hensley) and In The Heights. And of course, gearing up for next year with Billy Elliot and Shrek! Broadway In Chicago will be keeping us very busy this fall but more importantly, they will be bringing YOU the best Broadway shows! Hope to see you at the next one!

-Michelle, Broadway In Chicago press agent

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Filed under Billy Elliot the Musical, Broadway In Chicago, Fiddler on the Roof, In the Heights, Jersey Boys, Mary Poppins, Rent, Shrek The Musical, The Addams Family, Xanadu, Young Frankenstein

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